Monthly Archives: April 2011

Armstrong Underestimated Effect of LiveStrong Wristbands

When Lance Armstrong’s foundation teamed up with Nike in 2004 to raise money and awareness for cancer research, the marketing geniuses at Nike decided they should sell yellow silicone rubber wristbands. In a rare and unique interview on the Oprah Whinfrey show, Armstrong admitted that he never thought the Livestrong wristbands would sell. Boy was he wrong!
On , the report discusses the interview with Oprah, Nike, and Armstrong: “Winfrey surprised Knight with taped greetings from some of the athletes who have teamed with Nike over the years: soccer star Mia Hamm, basketball player Charles Barkley, downhill skier Picabo Street and cyclist Lance Armstrong.
Livestrong Wristband

At the conclusion of Armstrong’s greeting, Knight experienced a “this is your life” moment, when Armstrong — to a standing ovation — walked out onto the stage for a bear hug with Knight.

Armstrong recounted how Nike came up with the idea of raising money for cancer awareness and research by selling yellow rubber wristbands that said “LiveStrong.”

The company thought 6 million could be sold, Armstrong said, while he privately thought, “We won’t get rid of 100,000 of these things.”

About 80 million have been sold.

At an event after the LiveStrong band had taken hold with consumers, Knight once leaned over to Armstrong at an event and said of the wristbands, “Hey, I thought that was the dumbest idea I’d ever heard.”

“I’d lean over,” Armstrong told Winfrey, “and say, ‘So did I.’ ”

Wristbands Support Kidney Donation

What a great story coming from Pennsylvania! Two friends were so close that, when one was physically in trouble, the other donated a kidney to save her life. That was years ago, but now the recipient of the donated kidney is supporting Donate Life Month by giving out green rubber wristbands .
Produced by the AP News and published in , this is a story you won’t want to miss.
Organ Donor Custom Wristband
“The two have always felt a bond, but never stronger than now.
“They told Amy it was like it was her kidney all along,” Houle-Hassell said. “It just goes to show you, you don’t have to be a relative to be a match. And if I could donate part of my liver to a baby who’s waiting for a transplant, I’d do it in a second.
“I remember when I was up on the floor of the hospital (after donating). All the people up there, waiting. It was sad,” she said. “That just shows how important it is to be a donor.”
With April being Donate Life Month, Harju had some green rubber wristbands made to give to friends and family.
“I want to do what I can to show support and raise awareness of Donate Life Month,” Harju said. “It has been almost six years since Tina donated to me. It’s such an amazing thing. Life is such a gift and giving the gift to someone else, well, I wanted to do something to celebrate that.
“Next year, I want to organize a walk-run to support organ donation.”
The women celebrate their special bond each Oct. 13.
Harju said the pair hoped by telling their story they might encourage others to recognize the importance of organ donation.”

Anti-Racism Pledge Earns Rubber Wristband

An effort to fight the plague of racism is taking place in Kanakee County, IL, where those who pledge to keep racism out will receive anti-racism rubber wristbands . The message, organizers claim, is not about pointing fingers, but about keeping the topic on the forefront of the community’s mind.
Reported by The Daily Journal out of Illinois, this seems to be a good effort to raise awareness. “About 100 people have already signed up to attend a program on racism that will be held at the Kankakee Public Library this week.
Anti-Racism Rubber Wristband

The “Stand Against Racism” program, headed by the national YWCA, is one of a number of public events taking place Friday to help educate people about the impact racism can have.

“This is about raising awareness,” said Kankakee YWCA Executive Director Sandra Knight. “This is not about pointing a finger at anyone, that’s not our intention. This is about educating people.

“If you haven’t been there, I mean being a victim of racism, then you don’t understand,” said Knight. “I have difficulty myself because I don’t walk in those shoes.”

From 11:30 a.m. to 1 p.m. Friday on the fourth floor of the Kankakee Public Library, a free box lunch will be provided for those interested in viewing the 57-minute documentary, “White Privilege,” created by anti-racist activist and writer Tim Wise.

Another event is a “Commitment Walk” from 9 a.m. to 3 p.m. in Kankakee Community College’s south courtyard, in which about 100 KCC people have signed up to participate. Participants will walk through an archway trellis symbolizing the person’s pledge to work toward a racism-free society.

More than 125 KCC students, faculty and employees also have signed pledge sheets on campus vowing opposition of racism. Those signing the pledge receive an orange and white “KCC Stands Against Racism” rubber wristband.”

Eighth Grader Raises Money for Cancer Research

In an effort to raise money and awareness for cancer research, many people have put together campaigns. One of the most successful ventures has been to sell silicone rubber wristbands . In a small Catholic school in Canada, an eighth grader is the most recent to take the initiative to raise money.
Northern Life is reporting the events of this story: “”Is cancer contagious?” This was the simple question Grade 8 student Corey Demers asked St. Anne Catholic Elementary School teacher Dawn Restoule.

Corey had been exposed to dealing with cancer through the experiences of a younger cousin, and was aware that a teacher at St. Anne was undergoing cancer treatment.
Cancer Rubber Wrisband

Corey and Restoule researched the topic of cancer to discover some of the facts and myths.

As well, Corey’s unit in religion encouraged him to give back to those in need. The student came up with a proposal to raise funds for cancer research, which he presented to his principal, Guy Mathieu.

After receiving permission from the principal, Corey and his teacher began their fundraiser. In association with the Canadian Cancer Society, Corey has dedicated his lunch hours to selling rubber wristbands engraved with the school’s name.

Each bracelet sells for $3, and during the first week, Corey raised approximately $400. The fundraiser will continue until all wristbands are sold.”

PowerBalance Put to the Test

One of the more famous silicone wristbands to hit the mass market has been the PowerBalance wristband. Claiming to make athletes perform better, the wristband was recently put under fire for falsely advertising its product.
In an attempt to validate or disqualify the claims made against PowerBalance, AsiaOne Health put the company and the wristband to the test: “PROFESSIONAL cyclist Bradley Wiggins used it at last year’s Tour de France.
Power Balance Silicone Wristband
Pro triathlete Andreas Raelert also wore one enroute to a second-place finish at the 2010 Ironman World Championships.
We are talking about Power Balance’s wristband – the silicone band that its makers claim help athletes perform at their best.
The company made the news last December after an Australian consumer watchdog found the wristbands to be a scam and ordered refunds to be paid to dissatisfied customers.
Controversy aside, there is no shortage of professional athletes who openly endorse the “performance-enhancing” wristbands. Wiggins is one of the many pro cyclists who sport the Power Balance.
Last year’s Garmin-Transitions ProTour team (this year’s Garmin-Cervelo) have been spotted with the band too.
The question is: Do the bands really work?
Together with eight other cyclists and triathletes from the Nanyang Technological University’s biathlon team, we put the Power Balance wristband to the test.”

Michael Vick Picks Up New Sponsors

After his conviction of dogfighting in 2007, NFL star Michael Vick lost most of his sponsorships. As he has returned to the NFL and tried to recapture his image, Vick has landed a couple sponsors, including one titanium-infused silicone wristband .
Bloomberg reports what is happening in this story, including new possibilities for sponsoring EA Sports’ new video game. “Although the cover winner wouldn’t have an official endorsement contract with EA Sports, Vick or Hillis would receive compensation for publicity appearances, Stevenson said, declining to provide specifics. All NFL players receive a share of sales revenue for use of their likeness in the game.
Sponsorship Restart
Vick picked up two minor sponsorships this year: for thigh pads he uses and for a titanium-infused silicone wristband. Other companies have been reluctant to align with such a polarizing player, Rosner said, so the cover role would be a coup for Vick, putting him on store shelves and in television cabinets across the U.S.
Religious Rubber Wristband
While some fans — especially animal lovers — might not buy a game with Vick on the cover, Rosner said, there would probably be a “relatively minor” impact on EA’s sales.”

Church Pays for Gas, Spreads Message

Sometimes we have a hard time believing that people just want to help out. In one community, members of a small church organized an effort to help people pay for their gas. They also passed out silicone wristbands and water bottles, spreading a feeling of goodwill. reports the happenings of the event: “Drivers pulled up with dubious looks for the church volunteers at a Northwest Side gas station who offered Saturday to pay down their bills by $1 a gallon.
What’s the catch?
A silicone bracelet and card with Crossing Point Church info. Iced bottled water. And discounted gas. That’s it.
Religious Rubber Wristband
Disbelief gave way to frugality and gratitude.
Catholics, Protestants and the religiously unaffiliated capitalized on the bargain: $2.69 for a gallon of regular unleaded gas at Mainland Market gas station. It was the third time the 100-member church nearly a mile away had offered the deal, which this time cost the congregation nearly $1,700.
“Sure, I want to see people come to our church on Sunday morning,” said Pastor Brandon Cox. “I’m not going to lie about it. But beyond that, I want our church to have a good name in our community. We’re here for this community and not going anywhere.”
After cleaning up litter, the church had sent out word at 10 a.m. through Twitter and Facebook. For the next three hours, its relief at the pump touched single moms, seniors with fixed incomes and medical bills, and working parents shuttling kids around town.”
Maybe the pastor will have a few more participants in his congregation on Sunday. And maybe a few people will have a few more dollars to spend during the week. Sounds like a win-win, however you look at it.

Bracelets Raise Money for Japan

Worldwide efforts to raise money for the victims in Japan have come in many different shapes and sizes. One unique effort has been to combine the popular charm bracelets with the ever-popular silicone wristbands .
One organization, Charity Charms, is reporting just that: “Wear a Charm, Spread the Word, and Make a Difference. Charity Charms is lending a hand to support the disaster relief in Japan by donating 100 percent of net proceeds from the sale of its Helping Hand for Japan GivingBands bracelet to the U.S.-Japan Council Earthquake Relief Fund.
Silicone Rubber Charm Bracelet

The Helping Hand for Japan bracelet was specially created to raise funds and spread awareness for the Triple Disaster in Japan. The dual red and white eco-friendly silicone bands reflect the colors of the Japanese flag. Two recycled pewter charms are attached: A HELPING HAND, and an oval that says “for JAPAN.”
Wearing the Japan GivingBands bracelet is a unifying demonstration that we are always working to spread awareness about the disaster, said Kay McDonald, owner of Charity Charms. Charms create opportunities for people to share their personal stories about the charities they support and in this case, we want to keep people talking so the issue is not forgotten.”
Sounds like a fun idea, and a great way to help out a country ravaged by disaster.

Education Initiative Raises Money for Developing Countries

In Canada, one school district is taking the initiative to get students involved. An event that awarded students for their efforts encourage teams to put together fundraising efforts and projects to support people in developing countries. While the projects varies, one fundraising venture was noted: selling rubber wristbands .
According to Perth EMC, projects involved sustainable egg and chicken farms, among other things. “The event, which encourages students from across the school board to compete in a ‘Dragon’s Den’ type quest carried the theme of the ‘Change the World Challenge’ this year and was held in the North Grenville Municipal Centre theatre April 8. Students from Grades 7 to 10 were encouraged to establish charities or non-profit projects designed to make a difference in the world and pitch their ideas to a panel of judges, who then awarded money based on those projects which would have the biggest impact. They had a total of $4,000 to hand out.

Top winners included a group from Perth’s Glen Tay Public School who earned $1,000 for their project, the Panimaquim Nutrition Sustainability Project, as well as Thousand Islands Elementary School and Front of Yonge Elementary School who each won $1,000 for their ventures. Chimo Elementary School in Smiths Falls and South Branch Elementary School in Kemptville were among the others who presented and earned funds from $100 to $700.

“One of the things we want our students to learn is that the world is a place to be interacted with,” noted event co-chairman Eric Hardie in a UCDSB press release. “We want them to learn that they can have an impact on the world around them and the ‘Change the World Challenge’ gives them an opportunity to do that.”

The group from Glen Tay Public School (Emily Richardson, Sarah Noonan, Emelia Bowie-Buffam and Kara Cameron) sought $1,000 to put toward their project, which seeks to create a sustainable egg farm in Panimaquim, Guatemala.

“People will be able to have food for themselves and sell some of the chickens to keep the farm going,” said Richardson, who noted the farm would contain 100 chickens, to be used for meat and eggs. They would go through a single laying cycle and then some would be slaughtered and others kept. “We’re not going to give them food and walk away.”

While they need a total of $4,400 for the farm, they have already raised more than $3,000 through fundraising initiatives. They hope to secure the remaining amount through more fundraising, including selling rubber wristbands.
Fundraising Wristband
According to Noonan, the four students have been involved in the Guatemala Stove Project for the past four years, which concludes Dec. 31 of this year and this new initiative is a way to keep the momentum from that project going.”
It’s good to see such projects happening across the world to help those around us.

Eighth Grader Supports Troops, Raises Money

It’s great to see such young people getting involved in honoring our country and the military who keeps us safe! In fact, we all might be able to learn valuable lessons from the passion and ambition of people like Justin Sas, an eighth grader out of Connecticut who raised nearly $300 by selling a rubber wristbands .
According to The Day, Sas has donated all the money raised to the TALVHI project: “When Justin Sas of Griswold learned about his home town’s American Legion project to build apartments for homeless Veterans, he ‘got on board’. He decided to sell red, white and blue rubber wristbands that say “Homes for Heroes” to his middle school classmates, community, family and church. Justin successfully raised $284.00 and donated the funds to the TALVHI Project. The wrist bands sell for $3.00.
Support Troops Rubber Wristband
His donation information stated “when the troops came back from the service, a lot had nothing to look forward to. Many are living on the streets or in any shelter they can find.” He has joined his friends and neighbors in helping to rebuild the American Legion Post #15 to fulfill that housing need.
Justin intends to honor his grandfather, John Mucci of Griswold, a career Air Force Veteran who served his country for 40 years. His uncle Dan Mucci and cousin Cory Mucci are also involved with the Air Force. “Justin did this entire project on his own”, stated his grandfather “and we are very proud of his efforts on behalf of our United States military. Donors of $250 may honor friends and relatives who have served. Their names will be listed on an honorary plaque in the facility lobby.
Construction at the TALVHI site on South Main Street in Jewett City have been underway since late February. The Post building has been gutted and the footings for the new adjacent building have been poured. The residents will be able to move in by April 2012.”
What a great project, and to think he did this all his own!