Arena Name Under Scrutiny

In a strange twist of fate, the NBA’s Sacramento Kings and rubber wristbands company phenomenon Power Balance may have embraced and severed a relationship at the same time. Just as a deal was cut to name the Kings’ new basketball arena after the company (as Power Balance Pavilion), the company was accused, then subsequently admitted, of falsely advertising their product. “Facts haven't stopped Power Balance from making lots and lots of money selling their rubber bracelets, and in their most recent PR move, from winning the naming rights to a sports stadium right here in California. As of February 2011, ARCO Arena in Sacramento, home to the Sacramento Kings, is now Power Balance Pavilion. Points for alliteration! It's too bad that Power Balance was found guilty of violating Trade Practices in Australia and had to admit that "in our advertising we stated that Power Balance wristbands improved your strength, balance, and flexibility. We admit that there is no credible scientific evidence that supports our claims". This was followed shortly by a class action lawsuit here in the U.S. for purposefully misleading the public and falsely advertising and marketing the products. Whoops! So now Sacramento is stuck with a stadium named after a company that might just have to send refunds to all its purchasers (like Opti-Grab). Will the owners (the Maloof family) rename it yet again? Will they stick it out until the contract expires and they contract with another company? Or will they wait until the Kings move to a new stadium and just close the damn thing down?” (http://www.fastcompany.com/1725320/but-it-doesnt-actually-work-arco-stadium-is-now-power-balance-pavilion). Should the Kings sever completely their association with Power Balance? Or will this just be a short-lived news flash and Power Balance will hold on strong?