Arena Named for Rubber Wristband in Need of New Name?

If you follow the NBA closely, you are probably aware that, not too long ago, the Sacramento Kings organization changed their arena name to taut rubber wristbands phenom company PowerBalance. Amidst all the lawsuits, however, the company that rose quickly looks to fall even faster. The Sacramento Bee reports: “Power Balance, the company whose name is emblazoned on the Sacramento Kings' arena, has filed for bankruptcy protection and could be forced to repay tens of millions of dollars to customers who bought its popular silicone bracelets. It's not clear what impact the Chapter 11 bankruptcy reorganization filing will have on the Kings or their quest for a new arena, but the news comes at a bad time for the team, which has been idled by an unpopular NBA lockout. A list of Power Balance debts filed with the bankruptcy court includes $100,000 owed to the Kings. The team is listed as an unsecured creditor, meaning it will take a back seat to secured creditors in recovering any money owed by Power Balance. Officials with both the company and the Kings said Monday that they expect to continue their business partnership. The financial terms of Power Balance's five-year deal with the Kings have not been released. "It is business as usual, and Power Balance continues to be a happy supporter of the Kings and the Sacramento community," Power Balance spokesman Jason Damata said.” Will the arena’s name be changing soon?