Fans Unhappy about Power Balance Pavilion

If you have ever been a loyal fan to a sports team, you know that change is difficult. Changes in longstanding personnel or star players, team colors, and, yes, even the names of the arenas or fields on which they play can be hard to get over. We get so attached to tradition. In Sacramento, fans are voicing their distaste for the change of Arco Arena to Power Balance Pavilion. But it is more than just a name change to many. Some are arguing that the silicone wristband company is just a scam. And it taints the Sacramento Kings organization. “Effective March 1, Arco Arena will be no more. The Power Balance Pavilion era will be upon us. Over the years I have had many great experiences at Arco Arena. I went to my first concert there (The Offspring). I fell in love with the Sacramento Kings at Arco. Power Balance Pavilion sounds like a bad omen, the signal to the beginning of the end. It sounds like a placeholder until the Kings can get a new arena in Sacramento or find a new city for the team. Unfortunately, all signs seem to be pointing to the latter. The franchise is fighting a lagging economy, poor record, and sagging attendance. But most importantly, let's take a look at the new name: Power Balance Pavilion. Doesn't that just roll off the tongue? Power Balance makes wristbands that have a treated hologram in them. They are supposed to "increase physical performance and overall quality of life." This is all well and good, but there is no scientific evidence supporting these claims. All they have are testimonials of athletes that claim the surgical grade silicone wristbands help them perform. This leads me to my point. The arena is named after a scam. In fact, a class action lawsuit has been launched against the company. The lawsuit claims that Power Balance misled consumers into thinking their wristbands work. Recently, they admitted there is no scientific evidence available to back up their claims” (http://www.americanrivercurrent.com/new-name-for-arena-is-not-welcome-with-all-1.2019571). So, is this just bad publicity? Or is it something much worse for the NBA franchise?