Wristband Company to Save Kings?
Posted On: March 3, 2011 at 6:56 a.m.
In Sacramento, there has been much speculation about the possibility of moving their beloved NBA franchise—the Sacramento Kings—out of the city to Anaheim. In an effort to get more attendance and make more money, the move was looking inevitable. But a partnership with a silicone wristband company may have saved the franchise, even if many people don’t like the company.
“Plans to install new lettering on all four sides of the arena have been put on hold "by mutual agreement," according to Power Balance spokesman Adam Selwyn.
The ARCO logo and letters were removed earlier this month, leaving just a faint trace of the name that graced the arena since it was built in 1988.
Pacific Neon was prepared to begin putting up the new Power Balance letters and logo last Thursday, sources told News10, but was notified by Maloof Sports & Entertainment on Wednesday that the building wasn't ready for the new signage.
Arena spokesman Mitch Germann said damage to the building's fascia from the ARCO signage was more extensive than originally thought and work was underway to repair the stucco.
Selwyn confirmed the reason for the delay is not simply structural.
"Both parties agreed to put it on hold until things become more clear," Selwyn said, referring to the Maloofs' negotiations that could lead to them moving the Kings to Anaheim.
The Maloofs and Power Balance announced a strategic alliance last month that included naming the arena for the company that markets silicone wristbands popular with athletes, along with a share of the profits from Power Balance sales.
Selwyn said he would not speculate on whether Power Balance would be interested having its name on an arena that doesn't host an NBA team” (http://www.news10.net/news/story.aspx?storyid=125525&catid=2).
Will the Sacramento Kings hang on? Is this the answer to their problems?



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